COOKIE POLICY

We, as Morfose Kişisel Bakım ve Kozmetik Ürünleri Sanayi Ticaret Anonim Şirketi (“Morfose”), value the protection of your personal data and thus expect you to show the same sensitivity. Therefore, your reading this text, which thoroughly clarifies which of your personal data we use and the reasons thereof, and demonstrating your clear understanding of the obligations of Morfose, which, in its capacity as a “Data Controller”, is responsible for such data’s administrative and technical security, profoundly matters to us.

Why am I reading this text?

Article 10 of the Law No. 6698 on the Protection of Personal Data (the “LPPD”), which entered into force on 07 April 2016, requires that the persons whose personal data are processed (used) (referred to as the “relevant person” in the LPPD) be informed by the “Data Controller” using this data. We, as the Data Controller, are obliged to prove that you have been informed regarding the personal data that we will process about you.

Which of your personal data are used and how are these data obtained?

We, as Morfose, obtain your personal data within the scope of this informative text by digital means (referred to as the “automatic” method in the LPPD) when you visit our website at morfose.eu. Below are explanations as to which of your personal data are obtained and the legal bases therefor:

 

Data category	Your Processed Personal Data	Legal Basis for Obtainment
Process Security Data	Your IP information	Your mentioned information is obtained by automatic means upon your visit to our morfose.eu website on the legal basis that processing is necessary for the fulfillment of our legitimate interests, provided that your fundamental rights and freedoms will not be infringed thereby.
Marketing Data	Information on your visits, obtained through cookies (the Google Analytics code identifying whether the visiting person is a natural person, the frequency, duration, and number of your visits, the pages you visited)	Obtained by automatic means and with your explicit consent upon your visit to our morfose.eu website.

For what purposes and on what legal basis are your personal data that are obtained used?

The following chart by Morfose details the purposes of processing personal data within the scope of the activity in relation to which the obligation to inform is fulfilled. Each purpose of processing personal data is paired with the categories of personal data used for the purpose and the respective legal basis.

 

Relevant Personal Data Category	Legal Basis for Processing	Purpose of Processing Personal Data
Your data in the process security category	is processed on the legal basis that processing is necessary for us to fulfill our legal obligation	for the purposes of ·       ensuring our website’s security, ·       storing your preferences regarding cookies.
Your data in the marketing category	is processed with your explicit content	for the purposes of ·       analytical measurements to be conducted by our business partners whose servers are located abroad, with respect to the usage by the visitors of ·       improving our services that are aimed at visitor activities discovered through analytical measurements, ·       increasing the number of visits to morfose.eu website, ·       directing potential clients to morfose.eu website,  ·       determining the product preferences of visitors and morfose.eu customers and organizing advertisements, campaigns, and promotions in accordance with these preferences, ·       carrying out advertising activities.

You can change your cookie preferences at any time via the cookie management icon in the bottom left corner.

Are your personal data transferred to others?

Within the scope of our activities carried out with cookies, your personal data may be transferred to developers and to service providers whose servers are located abroad for the purposes of customizing and developing Morfose services for you and carrying out marketing activities.

What rights does the LPPD confer on you?

For you to be able to have control over your own personal data, the LPPD provides you with many rights including without limitation the rights (a) to be informed of whether your personal data is processed; (b) if processed, to request information thereon; (c) to be informed of the purposes of the processing and whether the relevant data are used in accordance with such purposes; (d) to be informed of the third parties in or outside the country whom your personal data are transferred, if any; (e) to request the rectification of your personal data if they are processed incompletely or inaccurately; (f) to request the erasure or destruction of your personal data. You may refer to Article 11 of the LPPD for a complete list of these rights and the details thereof.

How can you exercise your rights?

If you wish to exercise your mentioned rights, you may submit your requests to us in writing (for example, by means of a cease and desist letter or a registered letter with return receipt) or by using your registered electronic mail (KEP) address, secure electronic signature, mobile signature, or your electronic mail address of which you previously notified us and which is registered in our system.